Strategy #2: Be specific about exactly what you're offering. We've already talked a bit about this, but this is such a common mistake I see website owners making--whether they're selling a service or a product--that I think it warrants further explanation.
You can never assume that providing information about what you've done for other clients will enable visitors to your site to make that leap and picture what you'll be able to do for their businesses. You need to be very, very specific about what you're offering. To help you do that, look at other similar service providers and ask yourself these questions:
- Do you offer the same services? More? Less?
- What makes you different from your competitors?
- Do you specialize in anything?
- What kind of guarantee do you offer?
- How will your services be delivered?
Too often, website owners fail to provide their visitors with enough information. Sales copy with a detailed breakdown of the services you provide, with the benefits you offer clearly explained, will be one of the most critical aspects of your site.
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