Challenge #3: You must prove your ability to deliver measurable results, while emphasizing flexibility. People will want to see proof that you've delivered great results for other clients, but they'll also want to know that you're flexible enough to meet their own unique needs. So you must walk a fine line, making sure that you keep confidential client information confidential, while (1) proving that you've satisfied the needs of other clients like them with great results and (2) demonstrating your ability to customize your service to meet their personal, unique needs.
Challenge #4: You're using a global medium to attract local business. Service-based businesses frequently rely on local clients. Sure, the owner of a bed & breakfast in Seattle may be thrilled to be attracting clients from Australia's Gold Coast. But is the landscaper in Seattle going to be equally receptive to securing a weekly hedge trimming and lawn-mowing client from Australia? Probably not. So service-based sites that rely on local customers need to actively pursue sources of local traffic.
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